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Communications Specialist | Union County, NC

SEPT. 2021 - PRESENT
MONROE, NC

Develops marketing and communications strategies for Health & Human Services, Library, Parks & Recreation, and Environmental Health that solve their needs while being in congruency with the overall County’s communication strategies, brand, and protocols. 

Drafts, reviews, and edits content for a variety of platforms, including email, website, intranet, social media, newsletters, presentations, radio, video, and other communication channels like press releases and media advisories.

Worked closely with Digital Media Specialist during the website redesign, by writing and editing the Human Services public facing pages in the CMS (Granicus), as well as the County's intranet.

Prepares and gives presentations to a variety of audiences on critical issues, events, and special programs.

Plans, coordinates, and participates in tours, conferences, public hearings and meetings, exhibits, and other community-oriented events.

Graphic & Web Designer, Consultant | Freelance

APRIL 2021 - PRESENT
MONROE, NC

Created and designed a scheduling website, as well as graphic materials for a spiritual consultant using Acuity Scheduling and Squarespace.

Wrote, designed, and maintained an e-commerce website, as well as graphic materials for a metaphysical store in South Florida on Ecwid, a Clover system.

Wrote, designed, and maintained the website, social media, and marketing needs for a handyman business in Charlotte, NC.  

Marketing Supervisor & Communications Liaison | City of Port St. Lucie

SEPT. 2019 - SEPT. 2021
PORT ST. LUCIE, FL

Lead point of contact for 12 departments including Parks & Recreation, Public Works, and the project lead for various City projects, events, and campaigns.

Manage concurrent, complex projects and develop creative strategies for communication and marketing with the help of a creative team.

Anticipate and balance the needs of the organization based on the City's Strategic Plan to develop effective communication collateral.

Interact with departments and provide advice that reflects an understanding of their business and leadership style. 

Supervise and oversee the Web Content & Graphics Specialist and the Digital Content & Graphics Coordinator.

Communications Liaison | City of Port St. Lucie

SEPT. 2018 - SEPT. 2019
PORT ST. LUCIE, FL

Responsible for department metrics; analyzed digital data and compiled relevant metrics to show the effectiveness of departmental communications.

Liaise with different department leaders to relay project assignments and information to the creative team, which included video producers, graphic designers, and website specialists, to develop effective communication collateral in an omnichannel approach.

Ensured that requested projects were achievable and met the scope of work and that deliverables were met on time. 

Write and submit over 45 award entries for the Communications Department, winning 37 awards in 2019.

Public Relations Specialist | Palm Beach County Library System

MAY 2014 - SEPT. 2018
WEST PALM BEACH, FL

Led the Event Entry Portal project where librarians enter the monthly calendar events and request print materials through the website, designed with Drupal 7. Worked closely with the webmaster to deliver parameters and touch on the needs of both the input and export of information.

Designed and updated the monthly and quarterly fliers, posters, brochures, display signs, and staff newsletters for the 17 branch locations, thus creating over 100 different publicity pieces each month in a week.

Streamlined the publicity delivery chain workflow by 25% by improving proofing, and printing processes. Publicity now arrives one week earlier than previously promised.

Produced several videos for the library's internal needs, as well as produced and edited content for PBC TV Channel 20's show "Beyond the Book."

Awarded Excellence in Marketing and Public Relations for producing, directing, writing, and editing a video for The Read Down Your Fines program. The goal of the campaign was to increase summer participation by 10 percent. The in-house marketing effort found success as the goal was exceeded with an increased participation of 54% in this unique campaign.

Wrote and distributed press releases and articles to the media for publication. As well as distribute the monthly calendar of events.

Maintained various social media accounts like Facebook, Twitter, Google +, Instagram, and YouTube.

Digital Media Manager | Maverick Entertainment Group

NOV. 2013 - MAY 2014
DEERFIELD BEACH, FL

Created effective YouTube programming strategies resulting in an increase of 126% in subscribers and increased our monthly revenue by nearly 300%, that's $10,000 a month on average.

Developed and launched a social media campaign to grow the brand’s Facebook page and gained more than 1,000 likes in three days. 

Directed and produced an interview for Vutopia's exclusive premiere of The Trouble with the Truth, starring John Shea and Leah Thompson.

Generated more activity and reach on Maverick's Facebook account with a Free Movie on Friday's campaign. 

Managed and trained peers in the operations of the Digital Media Department.

Senior Digital Media Specialist | Maverick Entertainment Group

MAY 2013 - NOV 2013
DEERFIELD BEACH, FL

Created and produced promotional videos and trailers to promote and brand Maverick Entertainment and its films through social media, especially YouTube. 

Introduced a more organized programming strategy and implemented quality control guidelines.

Transcoded and encoded video files to match necessary specs for delivery, via Aspera and Cyberduck, to our VOD accounts, labs, cable companies, and network channels.

Authored commercial single and dual-layer DVDs using DVD Studio Pro.

Administrative Coordinator | Maverick Entertainment Group

MAY 2012 - MAY 2013
DEERFIELD BEACH, FL

Wrote summaries, pitches, and proofed marketing materials like DVD wraps, disc art, and email campaigns.

Closed-captioned the films using MacCaptioner and AnnotationEdit.

Maintained logs, reports, and databases for the submissions, contracts, and shipments of films.

Education

Post-Graduate Certificate in Digital Marketing
and Diversity, Equity, and Inclusion
University of South Florida 2021

Master of Science in Integrated Marketing
Communications
West Virginia University 2019, GPA: 3.98/4.0

Bachelor of Science in Telecommunication: Film Production
University of Florida 2012, GPA: 3.54/4.0

Skills 

• Adobe Creative Suite

• ADA Compliance Knowledge

• Analytics and Metrics

• AP Style and APA Style

• Content Creation

• Copywriting

• Detail-Oriented

• Digital Marketing

• Film Production

• Final Cut Pro X

• Graphic Design

• Integrated Marketing Communications

• Leadership/Management

• Lean Principles

• Mac Operating System

• Microsoft 365 Office Suite

• Non-linear video editing

• Photography

• Presentation Skills

• Problem Solving

• Project Management

• Proofreading

• Social Media

• Strategic Thinking

• Website Design

• Window Operating System

Awards

2021

• Results 4 America - Sharman Stein Award for Storytelling Changemakers

• Finalist for Customer Service STAR Award - City of Port St. Lucie

2020

• Crosstown Grand Opening - FPRA Golden Image Award - Special Event

2019

• Silver Addy Awards -Web Series - What We Do

• FPRA Golden Judges Award - Annual Report

2018 & 2017

• Golden Palm Team Award - Palm Beach County

2016

• Excellence in Marketing & Public Relations - Florida Library Association

Boards & Committees

North Carolina City & County Communicators
APRIL 2024-PRESENT

Marketing & Membership Chair

3CMA Professional Development Committee
APRIL 2024-PRESENT

USF Digital Marketing Steering Committee
FEB. 2021-DEC. 2023

American Advertising Federation    
AUG. 2019-SEPT. 2021  

Florida Public Relations Association (FPRA) 2018-2021

Secretary, Board Member SEPT. 2019 - OCT. 2020

Communications, Board Member SEPT. 2020 - SEPT. 2021

Keep Port St. Lucie Beautiful Committee OCT. 2018 - SEPT. 2021