my portfolio
branding & graphic design
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Brand Management
Designed several marketing materials like brochures, business cards, flyers, and social media graphics for several small businesses that emphasize their brand.
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Rebranding Strategy
Developed a strategy for rebranding a resort in Ecuador which included the redesign of a logo, creating promotional materials, and designing a website.
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Logo Design
Developed the name of the company, as well as designed the logo for this handyman business and designed several marketing materials for distribution.
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Guest Lecturer
In November 2021, I gave a presentation as a guest lecturer at the University of Nevada to Doctoral Students in 2021 on the topic of Data Storytelling.
case studies
Mindful Moments
2 Casa Home Tech
Our Journey of Life
El Retiro
photo gallery
video productions
I have hosted episodes of an award-winning local TV program called “What We Do” which delved into various city departments and showcased activities like sign-making, water testing, and swale liner installations.
Additionally, I have written, filmed, edited, and produced videos for the Palm Beach County Library System, including a captivating Bookmobile video.
During my time at Maverick Entertainment Group, I excelled in authoring DVDs, designing menus, creating 10-pack movies, and editing trailers for YouTube. I developed effective YouTube programming strategies resulting in an increase of 126% of subscribers and an increased monthly average revenue by nearly 300%. In the month of October 2013, reported revenue of $10,000, ten times more than the previous year.
website design & copywriting
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I have expertise in website development on platforms like Wix, SquareSpace, Drupal, Granicus, and WordPress. I have built a range of websites, including simple landing pages, complex e-commerce platforms, and appointment booking sites. With proficiency in WYSIWYG editors and basic HTML/CSS, I ensure user-friendly content management, as well as striving for ADA compliance.
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Drawing upon my extensive experience in copywriting, I possess exceptional skills in crafting compelling and optimized content. I excel in integrating effective SEO strategies to boost visibility, drive organic traffic, and enhance search engine rankings. By conducting thorough keyword research, implementing on-page optimization techniques, and creating engaging meta tags, I ensure that content is not only captivating but also highly discoverable by search engines.
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I have the ability to communicate in a clear, concise, and accessible manner. Through my skillful approach, I can break down complex subjects into easily understandable terms, ensuring that diverse audiences can grasp and engage with the content effectively.